Reliance Jio and Canva have announced a new partnership that will bring the graphic design platform’s premium features to a vast new audience in India. The collaboration will see Jio customers gain access to both Canva Pro and a limited version, Canva Pro Lite, depending on their chosen prepaid plan.
Bundled Subscriptions and Plan Details
The full Canva Pro subscription is included with Jio’s Rs 399 prepaid plan. For customers on plans costing more than Rs 349 that offer 2GB of daily data, the bundle includes Canva Pro Lite. This arrangement gives Canva access to Jio’s substantial subscriber base, which exceeds 500 million mobile users.
Value Proposition and Cost Savings
Normally, a one-year subscription to Canva Pro costs Rs 4,000, while Canva Pro Lite is priced at Rs 1,590. This partnership allows Jio customers to potentially experience these premium features at a significantly reduced cost, or even for free during a trial period. It’s currently unclear whether Jio will continue to offer the subscriptions after the initial promotional period ends.
Canva Pro vs. Canva Pro Lite
While Canva Pro Lite provides access to thousands of assets and graphics, it does not include Canva AI features or the content planner, which allows for scheduling social media posts. All other features present in the full Canva Pro subscription are available with the Lite version.
Eligibility and Access
Jio customers can check their eligibility and claim the Canva benefit directly through the MyJio app. The partnership is expected to benefit Canva by expanding its reach within the Indian market and converting trial users into long-term paid subscribers.
